Top Down Games in New Zealand: Q1 2025 Performance on Unified Platform

In the first quarter of 2025, the top-down games category in New Zealand saw notable performances from leading apps on a unified platform, combining data from both iOS and Android. Here's a closer look at the trends for these top five games.

Block Blast！ by Hungry Studio displayed a notable increase in weekly revenue, starting the quarter with negligible earnings and peaking at approximately $25 in the final week of March. The app's weekly downloads began at around 16.5K and gradually decreased to 8.1K by the end of the quarter. Active users showed more fluctuation, starting at over 204K, dipping mid-quarter, but ending strong at 210K.

Color Block Jam from Rollic Games experienced a significant rise in weekly revenue, beginning at $42 and climbing steadily to about $11K by the end of March. Downloads and active users followed a similar upward trend, with downloads increasing from 169 to over 5.5K, and active users expanding from 135 to 9K.

Offline Games - No Wifi Games by Moreno Maio maintained stable revenue throughout the quarter, hovering around $170–$248 weekly. Downloads showed a slow decline from 7K to just over 3K, while active users remained relatively stable, ending the quarter at 65K.

Vita Mahjong, developed by Vita Studio, saw consistent performance. Weekly revenue varied slightly, peaking at $66 mid-March. Downloads increased from 2.7K to 5.4K, and active users grew from 11K to over 21K by the end of the quarter.

Whiteout Survival by Century Games Pte. Ltd. reported significant revenue, though it fluctuated from $33K to $58K. Downloads decreased from 4.8K to 2.5K, and active users saw a decline, starting at 11K and ending the quarter at around 8.5K.

These insights are sourced from Sensor Tower, where further details and analytics are available for those interested in the mobile gaming market trends.